Citations

Infographic:

Ralph Lauren Corporation (Ed.). (n.d.). About Us. Our Company.

https://corporate.ralphlauren.com/our-company
WW, FashionNetwork. com. (2024, September 18). Ralph Lauren reduces its absolute emissions by 33%.

https://ww.fashionnetwork.com/news/Ralph-lauren-reduces-its-absolute-emissions-by-33-,1664811.html

Ralph Lauren Corporation. (2023, December 5). Ralph Lauren Presents First Artist in Residence Collaboration. Ralph Lauren presents first artist in residence collaboration.

https://corporate.ralphlauren.com/pr_231205_AiR.html

Business of Fashion. (n.d.). Ralph Lauren: Bof 500: The people shaping the global fashion industry. The Business of Fashion. https://www.businessoffashion.com/people/ralph-lauren/

Lao, A. (2024, October 5). A history of polo Ralph Lauren. The Fact Shop.

https://www.thefactshop.com/fashion-facts/polo-ralph-lauren-history/#:~:text=In%201970%2C%20Ralph%20Lauren%20opened,polo%20player%20riding%20a%20horse

Ralph Lauren continues artist in residence program with double RL X Zefren-M Collaboration. Ralph Lauren Corporation. (n.d.-a). https://investor.ralphlauren.com/news-releases/news-release-details/ralph-lauren-continues-artist-residence-program-double-rl-x

Chat GPT Prompts:

Can you please help refine my ideas for an informative infographic on the history of Ralph Lauren? Here is what I have so far. Prompt. ChatGPT, 25 Mar. version, OpenAI, 25 Mar. 2025, chat.openai.com/chat.

Creative Brief:

Maguire, L. (2024, March 8). Gen Z broke the marketing funnel. Vogue Business.

https://www.voguebusiness.com/story/consumers/gen-z-broke-the-marketing-funnel

Launchmetrics. (2024, August 11). Marketing to gen Z: Embracing authenticity in fashion & sportswear. Launchmetrics. https://www.launchmetrics.com/resources/blog/marketing-to-gen-z

Chat GPT Prompts:

Can you please refine this creative brief for clarity, spelling, or grammar mistakes? Prompt. ChatGPT, 25 Mar. version, OpenAI, 25 Mar. 2025,

chat.openai.com/chat.

SWOT Analysis:

Ralph Lauren – a brand capturing the American spirit. Martin Roll. (2018, August 9).

https://martinroll.com/resources/articles/strategy/ralph-lauren-a-brand-capturing-the-american-spirit/

Tugba Sabanoglu. (n.d.). Ralph Lauren – Statistics & Facts. Statista.com.

https://www.statista.com/topics/1864/ralph-lauren/

Tashjian, R. (2014, June 17). 30 iconic Ralph Lauren ads. Vanity Fair.

https://www.vanityfair.com/style/photos/2014/06/iconic-ralph-lauren-ads?srsltid=AfmBOoq_rklZ8Mq1kWr9Vb3a4iN9tcYGIYWc_lOCO1Pe0b477GW22BYl

Ralph Lauren Corporation. (n.d.). About Ralph. Ralph Lauren.

https://www.ralphlauren.com/rl-50-about-ralph-feat

Ralph Lauren Corporation. (n.d.). Brands. Ralph Lauren .

https://corporate.ralphlauren.com/brands

Morletto, E. (2023, March 16). Gucci embarks on circular economy with its continuum collection. Luxury Tribune.

https://www.luxurytribune.com/en/gucci-embarks-on-circular-economy-with-its-continuum-collection

State Cashmere. (2024, December 17). Understanding consumer behavior: How shoppers are rethinking luxury fashion in 2024. https://statecashmere.com/blogs/news/understanding-consumer-behavior-how-shoppers-are-rethinking-luxury-fashion-in-2024

Chat GPT Prompts:

Can you please refine this swot analysis to ensure the strengths/weaknesses section is internal and the opportunities/threats are external threats? Please also refine the sections for clarity, grammar, or spelling mistakes. Prompt. ChatGPT, 25 Mar. version, OpenAI, 25 Mar. 2025,

chat.openai.com/chat.

What is Ralph Lauren most well known for? Prompt. ChatGPT, 25 Mar. version, OpenAI, 25 Mar. 2025,

chat.openai.com/chat.

Thought-Leadership:

Ralph Lauren Corporation. (n.d.). Create with intent. Create Timeless Style.

https://corporate.ralphlauren.com/citizenship-create-with-intent

Ralph Lauren Corporation. (2024). 2024 Global Citizenship & Sustainability Report. Ralph Lauren.

https://corporate.ralphlauren.com/on/demandware.static/-/Sites-RalphLauren_Corporate-Library/default/dw95dc0796/documents/2024_reports_and_policies/RL-2024-GCSReport.pdf

Chat GPT Prompts:

Chat GPT: Can you please help me find a thought leadership article the CEO of Ralph Lauren has written? Prompt. ChatGPT, 25 Mar. version, OpenAI, 25 Mar. 2025, chat.openai.com/chat.

Where should I add more circular sustainability in this article? Prompt. ChatGPT, 25 Mar. version, OpenAI, 25 Mar. 2025,

chat.openai.com/chat.

Please refine this thought leadership piece for clarity, grammar, and spelling errors. Prompt. ChatGPT, 25 Mar. version, OpenAI, 25 Mar. 2025,

chat.openai.com/chat.

Brand Storytelling & Blog Post:

“Billie Eilish: Same Interview, The Eighth Year | Vanity Fair.” YouTube, YouTube & Vanity Fair, 18 Dec. 2024,

www.youtube.com/watch?v=PsHx7bMIFC4.

“Billie Eilish – BIRDS OF A FEATHER (BILLIE BY FINNEAS).” YouTube, YouTube, May 2024,

www.youtube.com/watch?v=1IUCyniCWzg. 

Eilish, B. [@billieeilish]. (n.d.). Posts [Instagram profile]. Instagram. Retrieved March 25, 2025, from https://www.instagram.com/billieeilish/

ralphlauren [@ralphlauren]. (n.d.). Posts [Instagram profile]. Instagram. Retrieved March 25, 2025, from https://www.instagram.com/ralphlauren/

Alessandra Codinha, Mikael Jansson. “Billie Eilish Has Grown Up.” Vogue, Vogue, 8 Oct. 2024,

www.vogue.com/article/billie-eilish-november-2024-cover-interview. 

“New York City Style Decoded A Polo Neighborhood Style Guide Because, in Ralph’s Eyes, Each Zip Code Has a Dress Code.” RL | MAG, Ralph Lauren Corporate, (n.d.). Accessed 25 Mar. 2025. 

www.ralphlauren.com/rlmag/ralph-lauren-neighborhood-style-guide.htmlhttps://www.ralphlauren.com/rlmag/ralph-lauren-neighborhood-style-guide.html.

Chat GPT Prompts:

Please help me refine this tagline for my Ralph Lauren & Billie Eilish campaign collaboration: Heritage reimagined by an untamed style—the capsule collection of Ralph Lauren’s classic style with Billie’s rebellious edge. Prompt. ChatGPT, 25 Mar. version, OpenAI, 25 Mar. 2025, chat.openai.com/chat.


Can you please refine this IG caption for clarity & spelling mistakes? Prompt. ChatGPT, 25 Mar. version, OpenAI, 25 Mar. 2025, chat.openai.com/chat.