Welcome to my blog! I explore themes of advertising and pop culture.
Many of my projects include blog posts written as if I were the brand…but of course, these are not affiliated. They are simply additions to my campaign ideas.
Enjoy!
Beyond the Big Screen: The Evolution of Super Bowl Commercials into Multi-Media Campaigns
The Super Bowl isn’t just a sporting event. Those who don’t follow football, like myself, even tune in as it’s an opportunity for the advertising world to showcase their best work, and integrate themselves into the trends and culture that have been circulating the past year. In the digital age, the campaign elements of Super Bowl commercials extend far beyond their brief airtime. In this post, we’ll delve into how these commercials have transformed into multi-media campaigns, leveraging various platforms to create a lasting brand experience.
Brands nowadays release teasers, build buzz online, and offer extended cuts of their Super Bowl commercials to build anticipation, and make those who follow the brand feel as though they “get” the inside joke of the commercial.
A perfect example of this was the Cerave Super Bowl commercial. Rumors online about Michael Cera sparked that he was the inventor of the brand, because of the similar last name, or that he was becoming a skin care influencer. These snippets offer a taste of what’s to come and serve as a prelude to the main event. Social media platforms have become communities for brands to tease audiences with snippets and behind-the-scenes content, creating a buzz that extends far beyond the TV screen.
Cerave strategically employed social media platforms to engage audiences before, during, and after the big game. Twitter campaigns, Instagram takeovers, and interactive TikTok posts create a multi-dimensional experience, fostering a sense of community engagement. The 30-second commercial spot has transformed into an opportunity for brands to create a multi-media campaign that allows for a deeper connection and presence with their audience. Cerave went so far as to involve itself in current pop culture trends by having Bobbi Althoff, host of the really good podcast, interview Michael Cera and post it to their website takeover.
Super Bowl commercials have evolved into multi-media marvels, utilizing extended cuts, social media, influencer collaborations, interactive experiences, and post-game analysis to create a comprehensive brand journey. The 30-second spectacle is just the beginning; the true magic lies in the strategic utilization of various platforms to engage, captivate, and leave a lasting imprint on audiences worldwide.
Rhode’s Guide to Sun-Kissed, Dewey, Summer Skin
Unlock Your Summer Glow with Rhode’s 5-Step Skincare Routine. As the summer season approaches, Rhode looks forward to pool days, sunset beach picnics, and the feeling of warm sun on our skin.
At Rhode, each of our products are made with intention in mind. This summer, unveil your skin’s natural luminosity with our 5-step skincare routine.
- Cleanse with the Pineapple Refresh Cleanser:
Always start and end your days cleansing your face. Our Pineapple Refresh Cleanser gently exfoliates the skin, removing impurities from the day without stripping or dying the skin. Simultaneously, the cleanser refreshes your skin with polyglutamic acid (aka PGA), green tea extract, and pineapple enzyme that will leave your skin clean, soft, and bouncy post-rinse.
- The essential prep layer to your skin: Glazing Milk
Made with ceramide trio to boost skin’s function for healthy-looking skin, beta-glucan to help lock in moisture and calm skin post-cleansing, and a magnesium, zinc, copper blend, the Glazing Milk was designed to defend against free radicals, provide all-day hydration while giving the appearance and feel of plump healthy-looking skin.
*Rhode trick: apply all over body for rejuvenating hydration
- Achieve the dewy look with our Peptide Glazing Fluid
For an all-day dewy and illuminating look and feel. This is a lightweight gel serum filled with niacinamide, peptides, hyaluronic acid, and marula oil that will visibly plump and hydrate your skin and achieve Hailey’s signature glazed finish.
- Moisturize with the Barrier Restore Cream
Nourish and soothe your skin with 5 essential fatty acids including vitamins E, D, and A. Apply AM and PM post-cleansing and Peptide Glazing Fluid to visibly plump, brighten, and reduce the appearance of fine lines.
- Nourish your lips with the Peptide Lip Treatment
Wrap up your Rhode routine with a thick glaze that effortlessly glides onto your lips and leaves lips naturally plump and glossy. This formula works hard to nourish dry skin in 4 different flavors: unscented, watermelon slice, salted caramel, and Rhode vanilla.
Pamper your skin this summer with Rhode’s 5-step routine and achieve a luminous glow all summer long.
Gisou Bee to Bottle: Our Sweet Secret to Sustainably Smooth & Plump Lips: Introducing Gisou Honey-infused Lip Oils
3 new tints!
After selling out in 2022, we are so excited to announce that on March 29th, we are releasing MORE lip oils!! This release will include the OG Honey Oil and 3 new tints: Watermelon Sugar which will give your lips a pinky sheer shimmer, Mango Passion Punch which will give you a sheer hot coral look, and finally Strawberry Sorbet which will leave your lips sheer pinky red.
What makes them so special?
Sustainably sourced from our Mirsalehi bee garden, our lip oils are 97% naturally derived. Our primary ingredients include Mirsalehi oil blend that includes omega 3, 6, and 9 for a nourishing treatment, hyaluronic acid ultra-filling spheres to plump and smooth, and Mirsalehi honey for hydration.
The best part?
Each tint is friendly for fair to deep skin tones, applying a filter-like effect on the lips with a healthy shine that lasts all day long. Our formula is non-sticky, deeply hydrating, and incredibly glossy. We recommend wearing it on bare lips for an effortless shine or adding a swipe over your favorite lip liner for a super plump look.
From an everyday look to an elegant date night, keep your lips looking fresh with Gisou’s new tinted lip oils.