*Not affiliated with Rhode
Campaign Goals
- Associate the Rhode skincare routine with luminous, dewy-looking skin
- Inform the target audience about each product’s ingredients and intentions to achieve luminous dewy-looking skin
- Increase brand awareness of all 5 products Rhode offers
Campaign Elements
Bus Shelter Advertisement
Billboard Advertising
Blog Post
Rhode’s guide to sun-kissed, dewey, summer skin
Unlock Your Summer Glow with Rhode’s 5-Step Skincare Routine. As the summer season approaches, Rhode looks forward to pool days, sunset beach picnics, and the feeling of warm sun on our skin.
At Rhode, each of our products are made with intention in mind. This summer, unveil your skin’s natural luminosity with our 5-step skincare routine.
- Cleanse with the Pineapple Refresh Cleanser:
Always start and end your days cleansing your face. Our Pineapple Refresh Cleanser gently exfoliates the skin, removing impurities from the day without stripping or dying the skin. Simultaneously, the cleanser refreshes your skin with polyglutamic acid (aka PGA), green tea extract, and pineapple enzyme that will leave your skin clean, soft, and bouncy post-rinse.
- The essential prep layer to your skin: Glazing Milk
Made with ceramide trio to boost skin’s function for healthy-looking skin, beta-glucan to help lock in moisture and calm skin post-cleansing, and a magnesium, zinc, copper blend, the Glazing Milk was designed to defend against free radicals, provide all-day hydration while giving the appearance and feel of plump healthy-looking skin.
*Rhode trick: apply all over body for rejuvenating hydration
- Achieve the dewy look with our Peptide Glazing Fluid
For an all-day dewy and illuminating look and feel. This is a lightweight gel serum filled with niacinamide, peptides, hyaluronic acid, and marula oil that will visibly plump and hydrate your skin and achieve Hailey’s signature glazed finish.
- Moisturize with the Barrier Restore Cream
Nourish and soothe your skin with 5 essential fatty acids including vitamins E, D, and A. Apply AM and PM post-cleansing and Peptide Glazing Fluid to visibly plump, brighten, and reduce the appearance of fine lines.
- Nourish your lips with the Peptide Lip Treatment
Wrap up your Rhode routine with a thick glaze that effortlessly glides onto your lips and leaves lips naturally plump and glossy. This formula works hard to nourish dry skin in 4 different flavors: unscented, watermelon slice, salted caramel, and Rhode vanilla.
Pamper your skin this summer with Rhode’s 5-step routine and achieve a luminous glow all summer long.
Newsletter
Subject Line: Rhode: New Product Alert! A Refreshing Summer Perspective 🍍🍍🍍
