At Team One I am a Junior Strategist.
My responsibilities include presenting Lexus TX & IS brand strategies to the Associate Director of Influencer Marketing and approving influencer partnerships that align with vehicle-specific positioning. I most recently worked on a Lexus IS activation with a $13K budget, 5 posts, 178K impressions & 4% engagement rate.
I work cross-functionally with many different departments including the Lexus experiential division where I researched and presented 15+ health & wellness brand partnership ideas to the Director of Partnerships – 3 concepts were selected for activation.
I am constantly conducting competitive audits across Instagram, YouTube, TikTok, & Pinterest to analyze how luxury automotive competitors position similar vehicles.
I conceptualize brand campaign strategies for the Lexus GX Campaign and synthesize research on tone, personality, & target audience across social platforms to boost brand desire & consideration among younger buyers (under 40)
I have led new business competitive audits for Kohler, analyzing media presence, social perception & in-store sales tactics which inform brand strategy.
Pop-Culture & Luxury Work
As a Junior Strategist, I work cross-functionally with many different teams like PR and the experiential department. One of my favorite projects has been exploring pop-culture topics like Anime and how luxury fashion brands have integrated this trend into their strategy to increase global engagement and emotional connection while tapping into Gen Z social trends.
Link to slide deck: https://docs.google.com/presentation/d/1Y-myri5_qbYkshWOUtiUjkOYjTgC5fxG2rU76FGEDE4/edit?usp=sharing