PR524 Final: Gisou Bee to Bottle Campaign

*This campaign is not affiliated with Gisou*

About

The Bee to Bottle campaign is focused on women ages 22 to 45 interested in self-care, clean beauty brands, sustainability, shopping, and cosmetics. The goal is to promote Gisou as a clean beauty brand that sustainably sources its ingredients.

Communication Objectives:

  1. Achieve 80% positive social media coverage
  2. Increase engagement rate on social media KPIs by 3-5% on TikTok, Instagram & Youtube
  3. Increase by 5% the number of searches for Gisou online
  4. Reach 2 influencer partnerships that include an older demographic of ages 22 – 45, more environmentally conscious consumers

Communication Strategies:

  1. Products are made with honey that is sustainably sourced
  2. Benefits of key ingredients to hair and body
  3. Emphasis of the brand being clean beauty and what that means for consumers

OOH & Social Media Posts

Podcast Script for The Toast

https://www.canva.com/design/DAGD1KzOrvg/7avKCWGnAjtU6NbiSKvFrQ/view?utm_content=DAGD1KzOrvg&utm_campaign=designshare&utm_medium=link&utm_source=editor